Blog Posts

Real vs Fake Christmas Trees: The Most Circular Choice Might Surprise You

Every December, we make dozens of tiny holiday decisions that add up. What to gift, how to wrap, what to cook, how to decorate. One of the biggest and most visible choices is the Christmas tree we...

What’s Missing from Today’s Sharing Platforms (That People Actually Want)

Previously, we learned why people share. The meta-analysis of fifty nine studies showed that electronics, textiles, and household items dominate sharing behavior, and that outcome efficacy matters...

Trust in Sharing

The Invisible Glue Why Trust Matters Trust is the foundation of sharing. In fact, trust is what allows sharing to happen at all. Trust is also something that cannot simply be turned on in the moment...

Why Do People Share?

Sharing is The Human Side of Giving and Receiving Sharing as Connection, Not Just Exchange People share because it creates closeness. When you lend a book to a friend, or borrow a dress from a cousin...

What People actually Share 

What 59 Studies Reveal About What People Actually Want to Share Forget the conventional wisdom about sharing platforms. A massive meta-analysis of 59 studies across 366 samples just revealed what...